About Me:-
Hello! Iām Avisha Pawar, a passionate and motivated digital marketing learner with a background in Information Technology B.Tech in IT. My interest in digital trends, creativity, and content creation led me to explore the world of digital marketing, where Iām currently building hands-on skills in social media marketing, Facebook Ads, and creative design using Canva.
I believe digital marketing is the future of communication and brand building, and Iām excited to grow and evolve in this dynamic field.
š Education
- Bachelor of Technology (B.Tech)
- Stream: Information Technology
- Year of Completion: (2019-2023)
šØ Hobbies & Interests
- š Dancing ā I love expressing myself through dance and often perform in cultural activities.
- š§ Listening to Music ā Music keeps me energized and inspired.
- š» Creative Designing ā I enjoy creating visuals on Canva and learning new design trends.
šļø Project: Housing Real Estate Facebook Ad Campaign
š Project Overview:
As part of my digital marketing learning journey, I worked on a Facebook Ads campaign for a Housing Real Estate project. The objective of this campaign was to increase brand awareness and visibility for a real estate company offering residential properties.
šÆ Campaign Goal:
- Generate awareness among the local target audience
- Maximize ad reach and engagement on Facebook
š§ My Role:
- Planned and set up the Facebook ad campaign
- Created ad copy and selected relevant visuals
- Defined audience targeting based on location and interests (e.g., property buyers, real estate, home loans)
- Set up ad objectives, placement, and budget
- Monitored performance during the campaign
š Results Achieved:
- Ad Reach: 21,878 people
- Increased visibility and engagement for the real estate brand within the target region
- Successfully implemented targeting strategies and optimized ad for better performance
š ļø Tools Used:
- Meta Ads Manager
- Canva (for creative design)
- Facebook Business Suite
š¼ Skills
š Technical Skills
| Skill | Proficiency | Description |
|---|---|---|
| HTML | Basic | Able to structure and build simple responsive web pages |
| CSS | Basic | Can style basic layouts and apply visual design elements |
| WordPress | Beginner | Learning to create and manage websites for personal branding |
š Digital Marketing Skills
| Skill | Proficiency | Description |
|---|---|---|
| Facebook Ads (Meta Ads) | Beginner | Set up awareness & traffic campaigns with custom targeting and optimization |
| Social Media Marketing | Beginner | Knowledge of Instagram/Facebook strategy and content planning |
| Canva Design | Intermediate | Designed creatives for ads, posts, and branding using Canva templates |
| Content Writing | Beginner | Can write basic ad copy and social media content |
As I continue my journey in digital marketing, Iām eager to work on real-world projects, collaborate with creative minds, and help brands grow in the digital space.